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This web site states the following, "La Purisima Retreat Center - named in honor of the Immaculate Conception in Spanish,." We noticed that the web site also stated " Was incorporated in the Spring of 2000 to provide a place apart in an atmosphere of serenity and peace, where one can experience spiritual renewal and growth in the beautiful high desert of Southeast Arizona." It also said " We are located south of Sierra Vista, Arizona, see Directions. Link, easily accessible off of State Highway 92, between mileposts 333 and 334, approximately 85 miles south of Tucson." The header had La Purisima as the highest ranking optimized keyword. It is followed by retreat, center, and sierra vista which isn't as ranked as highly as La Purisima. The next words lpretreat.org uses is arizona. tucson was included and might not be understood by web engines.